Our People

Selim Oktar, the founder of StratejiCo., has more than 30 years of experience in strategic planning and implementation, research, crisis management, communication and relationship management, and political consultancy. 

Turkey's most successful strategic research company, Strategy | Mori which was founded by Selim Oktar, upgraded the company to the status of a management consultancy. 
In addition to his work in the business world, he campaigned for important political figures. He was part of the JWT election team that prepared the first election campaign of former president Turgut Özal and served as an advisor in the elections in Tunisia held after the Arab Spring.

Areas of Expertise [Goal-Oriented Agile Strategy], [Communication Strategy], [Artificial Intelligence-Based Transformation Strategy], [Crisis and Reputation Management], [Cultural and Corporate Values ​​Study], [Agilibility™ Research], [Agile Transformation] Recently, Selim Oktar has also been working on artificial intelligence, Agile approach, design-oriented thinking and digital transformation.

He uses his knowledge to create a constantly learning environment.

Selim graduated from Boğaziçi University, Department of Economics in 1984 and taught courses on Conflict Management in the MBA program at Koç University. He is a former Board Member of TKYD (Corporate Governance Association of Turkey) and a Member of the Disciplinary Board of TÜAD (Turkish Researchers Association).

Working in the Marketing Communications sector since 2002, Çevik has served many international and local customers in McCann Erickson, Grey WorldWide, TBWA Tequila, The Lounge Group, and Shift. She has managed projects primarily in Turkey, Azerbaijan, Georgia, and Russia. 

Başak, who is an expert and provides training in [Agile Project Management], [Agile Marketing], [Omni-Channel Marketing], [Customer Experience Design], [Social Media Insight Analysis], and [Corporate Sustainability], works to ensure that companies remain competitive and innovative in the Digital Transformation Age with the Design Thinking, Scrum, and Agile Leadership trainings she has recently received in Lausanne, Amsterdam, London, and Berlin. 

Among the trainings she has attended recently are: 

Alexander Osterwalder, Yves Pigneur Invincible Companies Masterclass, Design Sprint – Jake Knapp’s Masterclass (Lausanne – 2021), Jurgen Appelo Shift up Business Agility & Innovation Leadership (Athens, 2020), Jake Knapp’s Design Sprint Master Class (Paris, 2019), Certified Scrum Master Training (CSM) (Berlin, 2018), Michael Sahota Agile Leadership Training (CAL1) (London, 2018). 

Başak, who graduated from Marmara University, Faculty of Economics and Administrative Sciences, Department of Business Administration, speaks English and French.

Elif has helped companies innovate and accelerate for the last 15 years, leading to faster and data-driven decision-making processes by creating and implementing a comprehensive data and AI strategy. 

She has worked in different positions and in multiple disciplines at international companies such as RIOT Games, Turkcell, IPSOS KMG, IPSOS MORI, Millward Brown and The Nielsen Company. She completed her work as Chief Data Officer at Coca – Cola Icecek between 2018 and 2021, and at N11.com in 2021 and 2022. 

Areas of expertise: Elif Oktar, whose areas of expertise are [AI-Based Transformation Strategy], [Data Strategy], [Agilibility™ Research], [Training], has helped companies in different industries build technical and organizational data-driven capabilities. She uses her talents in business and information technologies to create a strategy and vision that inspires teams. She believes in changing the way we do business, creating fair and inclusive workforces, and mentoring future leaders.

Elif, a graduate of Koç University’s Department of Business Administration, speaks Turkish and Serbian as a native language, and English fluently. She is continuing her education in the Data Science Master’s Program at Koç University.

Barış Keleş, as a marketing manager in the tourism sector, carried out B2B & B2C marketing communication management activities in the UK and European markets. 

While working as the manager responsible for marketing communication and media communication at the World Corporate Golf Tournament Turkey National Final Organization, he simultaneously managed business development processes in the field of health tourism. 

He managed consultancy projects as the Secretary General and Vice President of the Health and Sports Tourism Specialization Boards at the TÜRSAB Mediterranean Regional Representative. 

Areas of Expertise [Communication Strategy], [Social Media Strategy], [Sustainability Strategy], [Crisis Management], [Reputation Management], [Social Media Crisis Management], [Social Listening]

Barış Keleş, who joined us in March 2022, continues to provide strategy consultancy and crisis & reputation management services to our customers in the retail and energy sectors. At the same time, with the trainings he received on sustainability, he supports our customers who contribute to the green transformation in social media strategy and PR. 

Barış, who graduated from Ankara University, Department of Political Science and Public Administration, continues his education in the Business Administration master's program at Istanbul University.

During her education, Dilara worked as an intern in various departments at Multinet UP, Ernst & Young and DenizBank. She had the opportunity to gain comprehensive knowledge and experience in the fields of marketing communication, branding strategies, management consultancy and financial services.

Dilara, who joined us in November 2020, continues to work as an Organizational Transformation Consultant in our projects.

Dilara Başalak supported our customers operating in the patent, energy, insurance and medical equipment sectors and many NGOs in goal-oriented strategy and culture studies, and took part in agility training projects. In addition to cultural and organizational transformation projects, Dilara, who also developed herself in the fields of social media strategy and digital communication, also plays an active role in the projects of our customers operating in the research and software sectors in these areas.

Areas of Expertise [Goal-Oriented Strategy], [Innovation Strategy and Business Model Design], [Agile Marketing Strategy], [Social Media Strategy], [Cultural and Institutional Values ​​Study], [Agile Transformation], [Training]

Dilara graduated from the Economics - Business Dual Degree Program, conducted in collaboration with Istanbul Bilgi University and the University of London, with a second degree in 2020.

Melis, who has developed herself with various jobs and internships in public institutions and start-ups since the beginning of her education life, worked as a Sales and Operations Specialist in a start-up providing services in the field of international human resources consultancy and worked as a manager in business management and corporate collaborations.

Areas of Expertise [Communication Strategy], [Social Media Strategy], [Sustainability Strategy], [Crisis Management], [Reputation Management], [Social Media Crisis Management], [Social Listening]

Melis Beril Günaştı, who joined the StratejiCo. team as an intern consultant in August 2022, continues to provide services to our customers in the retail and energy sectors in strategy consultancy, crisis and reputation management and social listening.

Melis, who has specialized in sustainability communication and strategy in line with the training she received on sustainability, provides support to our customers on sustainability strategy and PR.

Melis completed the Department of Political Science and Public Administration at Istanbul Bilgi University in 2023.

Arda, who joined the StrategyCo. team as an intern while continuing his school life, works as an expert in strategy consultancy, crisis and reputation management and social listening, and manages the PR and social media crisis management processes of our customers in the retail sector.

Areas of Expertise [Communication Strategy], [Social Media Strategy], [Crisis Management], [Reputation Management], [Social Media Crisis Management], [Social Listening]

Arda, who closely follows innovations in the world of communication, continues to improve himself in this field.

Yiğit Arda Koç graduated from Beykent University Media and Communication Department as second in his class.

Gizem, who worked as an intern at Milliyet and Cumhuriyet newspapers during her education, wrote many news stories and worked with local and global brands in advertising agencies. In addition to her experience in social listening and market research, she also served as a brand manager at a corporate brand.

Gizem, who joined StratejiCo. as a consultant in March 2024, serves our customers in social listening, data and insight analysis and contributes to our team with her expertise in this field.

Areas of Expertise [Data Strategy], [Reputation Management], [Social Media Crisis Management], [Social Listening]

Gizem graduated from Kocaeli University, Department of Journalism in 2016.

Furkan, who has a wide knowledge in the fields of accounting, auditing and financial management, gained experience through internships in accounting offices. He took his first steps in the business world in the fields of auditing and financial analysis, and worked at Artaş Holding and Can Holding.

Furkan Aytekin, who joined StratejiCo. in May 2024, continues to contribute to our team as an Administrative Affairs Specialist.

He strengthens operational efficiency and coordination by taking an active role in many administrative processes from human resources support processes to budget planning.

Areas of Expertise [Auditing], [Accounting], [Financial Analysis], [Reporting], [Administrative Affairs Management], [HR Support Processes], [Budget Planning]

Furkan, who graduated from Eskişehir Osmangazi University, Department of Finance in 2022, continues his undergraduate education in Anadolu University, Department of Foreign Trade.

Having worked in the logistics and commercial marketing sectors for many years, Ali Keleş has been sharing his experience in accounting, logistics, reporting and process setup with StratejiCo. since 2014.

Keleş, who has successful experience in both cash and accrual-based accounting systems, also contributes to administrative processes.

His areas of responsibility include [Administrative Affairs], [Accounting], [Logistics], [Purchasing] and [Financial Reporting]. He graduated from Anadolu University, Department of Business Administration.